Fonts for Complex Data

Type designers work with a diverse clientele, and yet common themes always seem to emerge in our conversations. This seems to be the season of complex typography, in which designers everywhere are faced with the challenge of presenting different and competing kinds of information to readers. An agency we’re working with is designing a demanding identity for a fast-moving consumer goods brand; an in-house art department is creating a responsive website for complex financial disclosures; a freelance graphic designer is doing the identity for a local coffeeshop, and discovering the joys and perils of digital menu boards. As always, the wrong fonts can lead designers into sticky dead ends, but the right ones can be immeasurably helpful. Here are some of the things our clients consider when faced with complex typography, and some of the typographic strategies that can be the quickest routes to success.
Details: https://www.typography.com/blog/fonts-for-complex-data