Take A Product Management Approach To Data Monetization
Central to treating data as an asset, data monetization should align with familiar research and development (R&D) and product management/marketing approaches. Not to oversimplify the many challenges and activities involved in monetizing data, certain basic concepts will reap significant rewards if executed well. Evolve from Data Project Management to Data Product Management Although you may already have a data leader such as a chief data officer (CDO), or an analytics leader, the first step toward data monetization is to designate a team tasked with identifying and pursuing opportunities for and generating demonstrable economic benefits from available data assets. They may report to a data and analytics executive, into the enterprise architecture group, a chief digital officer, or perhaps even a business unit head. Creating a distinct, dedicated data product management role is vital especially when business and data leaders agree on pursu...