Gamification in Technology Adoption

Adoption is the use of a new technology. Engagement is the amount of involvement with a technology. This small semantic difference is the key to unlocking the full potential of new applications.

Some applications will have inherently higher engagement than others. For example, a frontline healthcare worker will have a high level of engagement with an electronic medical record because it contains essential information for treating patients.

There are other technologies we introduce to make processes easier and faster, even if they are not required. For example, a data analyst may or may not choose to use a metadata management application to learn about the data they use every day. While using the application will make their work easier and faster, they can choose to do their work without it. Engagement is about utilization — increasing the likelihood that people will use the application.

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