Notes about Cutting-Edge Technologies and Everything

  Data helps companies take the guesswork out of decision-making. Teams can use data-driven evidence to decide which products to build, which features to add, and which growth initiatives to pursue. And, such insights-driven businesses grow at an annual rate of over 30%. But, there’s a difference between being merely data-aware and insights-driven. Discovering insights requires finding a way to analyze data in near real-time, which is where cloud data warehouses play a vital role. As scalable repositories of data, warehouses allow businesses to find insights by storing and analyzing huge amounts of structured and semi-structured data. And, running a data warehouse is more than a technical initiative. It’s vital to the overall business strategy and can inform an array of future product, marketing, and engineering decisions. But, choosing a cloud data warehouse provider can be challenging. Users have to evaluate costs, performance, the ability to handle real-time workloads, and other...

    Central to treating data as an asset, data monetization should align with familiar research and development (R&D) and product management/marketing approaches. Not to oversimplify the many challenges and activities involved in monetizing data, certain basic concepts will reap significant rewards if executed well.  Evolve from Data Project Management to Data Product Management Although you may already have a data leader such as a chief data officer (CDO), or an analytics leader, the first step toward data monetization is to designate a team tasked with identifying and pursuing opportunities for and generating demonstrable economic benefits from available data assets. They may report to a data and analytics executive, into the enterprise architecture group, a chief digital officer, or perhaps even a business unit head.  Creating a distinct, dedicated data product management role is vital especially when business and data leaders agree on pursu...